LERINS advised NETMEDIA GROUP in its acquisition of U-PROGRESS, which offers a BtoB business development solution.

U-Progress offers a solution to help companies identify new business opportunities by setting up BtoB lead generation, project detection and business meeting organization systems. Founded in 1998, the company has 12 employees.

This acquisition will enable NetMedia Group, a BtoB media and communication group, to expand its offer to advertisers by providing them with global support for brand awareness, branding, social networks, performance, project detection and communication.

LERINS advised NETMEDIA GROUP on the corporate aspects of this operation with Laurent Ségal (partner), Julia André and Anne Souchet (associates).